<aside> 💡 Use this doc as an ebook and just read along to learn all that there is about CTAs.

</aside>

Ok so what are CTAs?

"CTA" stands for Call to Action. In the realm of social media videos, a CTA prompts viewers to take a specific action, such as liking the video, sharing it, subscribing to a channel, visiting a website, or engaging in some other way. Including a clear and relevant CTA in your content encourages audience interaction and can contribute to achieving your goals, whether they are increasing engagement, driving traffic, or building a community around your content. It's a direct invitation for viewers to do something after watching the video.

An effective CTA must include:

• Urgency
• Education
• Specificity

How?

1. Lower perceived risk by emphasizing

Instead of “Get started now”

Say “Start for free”

1. Encourage action through power of social proof and fomo

Instead of “Join now”

Say “Join 10,000 other who have (X)

1. Use scarcity and urgency to make your offer irresistible

Instead of “claim your exclusive offer”

Say ”claim your exclusive offer before it’s gone”

1. Make is personal to boost your audience loyalty

Instead of “Leave comment”